Company Background
TUSHY is a modern bidet brand trying to bring bidet culture to America at an affordable price, promoting hygiene, while shifting perception of bidets being a luxury.
The Ask
To educate and create awareness about bidets, while promoting TUSHY as a household brand.
The Challenge
The lack of knowledge and availability of bidets cause health and hygiene problems for Americans. Even as a "world-leader", America is leaps and bounds behind other, even developing countries in terms of bathroom hygiene. The ultimately challenge is to change perception and behavior.
The Insight
Tapping into the desire to feel worldly, the insight is that people want to feel cultured because they're ashamed to be left behind and to look inferior.
The Strategy
TUSHY brings hygiene culture to America.
The Idea
An experiential campaign where users are transported to bathrooms from different cultures, where they are educated on different hygiene standards. Users are then prompted to use an equipped TUSHY bidet, allowing for a discount drive-to-sales upon successful usage, as determined by the "Shit Score". Users collect "Visa stamps" on their ASSports which they can share and show-off, tying back to the desire to feel cultured through a gamified and experiential campaign design.
