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Promotional Video Playlist
We Forge Innovators
"The Facelift"
Boston University Media Ventures program was one of AdLab's clients in the Spring 2024 season. Their main obstacle was to shoot through clutter and emerge as an established and unique program that offers something no other program does. Plagued by visual guidelines, the program lacked brand direction and distinction it really needed. This video was one of four components of the entire project to give the program a fresh look and style, and the direction they needed to stand out to prospective students.
Gala 2022: Remastered
"The Comeback"
Gala was and still is the largest student-led cultural performance showcase event at Clark University, seating almost 2000 live audiences, with around 8000 more viewers online in our livestream. For two years, however, it did not happen due to the pandemic. The 2021-2022 academic year was a challenging time for the International Students Association as we stumbled our way back from the dead. We tried our best to bring back the joy the event once gave to campus, and we tried our best for the campus to remember what this event was all about. I wanted to capture these sentiments in this promotional/trailer video for the event. In the end, Gala was back.
Book-EZ
"The Crowd-Funder"
Book-EZ was a small student-run business founded by two of my closest friends. The venture was heading into the finals of Clark's annual entrepreneurial funding competition, and needed a crowd-funding video. Writing and editing a business video were very new to me. Regardless, I was able to adapt the tone of the business and the brand voice. Most importantly, I was able to help shine the spotlight on people I love dearly, which brought a lot of fulfillment. Aside from making it as a finalist, Book-EZ went on to be one of the winners of the competition to receive a hefty sum of funding.
World Cup 2021
"The Fresh Start"
Prior to Gala's big return, this was the first event we did as a club after Covid. It had to be something new, something exciting, something better than before. The club's videos used to be shot inconsistently, unscripted, and unpolished. I became the club's Publicity Chair in the academic year 2021-2022, and I wanted to change things up with that position in hand. Because visual appeal unfortunately does inform perception of quality, I wanted to give the International Students Association a fresh new look.
What Does Gala Mean to You?
"The Docu-Drama"
The problem with crawling back from the pandemic was that people who knew about the event all graduated, and current students had not seen Gala before. Hell, I hadn't even seen Gala yet at the time. And so I wanted to bring the story and perspectives of those who have been involved with the event before, to those who have not. The result was a documentary style, preliminary promotional video that dives into the different experiences that people had with Gala. I wanted to show Clark that this event was a big deal, that it matters, that it was coming back.
